Emma Stirling is an advanced accredited practising dietitian (AdvAPD), Director of Scoop Nutrition consultancy and an experienced academic specialising in food studies, gastronomy and culinary nutrition. Her research interests including consumer food trends and social media data analytics. Emma is best described as a pracademic, joining academia after a twenty year career as a dietitian and still continuing to be involved in strategic and hands on activity through her consulting business and pro bono work. Emma’s passion is culinary nutrition and the interface and interprofessional practice of those involved in the application of food including dietitians, nutritionists, chefs, cooks, home economics professionals and teachers, health professionals and food producers. At ACU she is responsible for launching a new suite of offers in culinary nutrition and helping drive partnerships and programs with a range of community, cultural and industry groups nationally and in the Asia Pacific region. During her early career Emma worked in Hong Kong for the BBC World News channel. Emma has over 15 years experience her as media spokesperson and nutrition writer for consumer and health professional media. She was a regular contributor to titles including Good Health magazine. She has collaborated on a number of books including Enjoy Too, which was short listed for a World Cookbook Fair award for best health cookbook. As well as, Let’s Eat Right for Kids by Karen Inge, winner of the 2006 Food Media Club Award for Best Nutrition Writing. Emma established the award winning blog Scoop Nutrition and founded the Storehouse Blog Directory. In 2012 she received an Award of Merit from the Dietitians Association of Australia for her pioneering work in social media. Scoop Nutrition won the national BUPA Best Healthy Eating Blog Award in 2014. Emma is experienced in strategic nutrition communication programs and consulting with her Scoop Nutrition team to the food, hospitality, media and health industries. Prior to Scoop Nutrition, Emma was a founding director of The Food Group Australia, a nutrition and health communication company based in Sydney. Emma also held the position of Manager, Food and Lifestyle at the global public relation company, Hill and Knowlton. Her clinical dietetic work includes a period at the leading paediatric hospital in the United Kingdom, Great Ormond St Hospital for Children, where her interest in children’s nutrition was born.